Branding your business with a good logo design


If your business has just started picking up and you have a growing customer base, an obvious concern would be how to keep your market growing. You may see the need for a more aggressive marketing and advertising campaign, but along with these plans you need to look at one method that will drive more sales to your door – branding.


Your brand comprises of your business name, logo, slogan, symbol, or a combination of these elements that distinguishes you from all your competitors. Moreover, your brand involves the culture and values of your business. Branding is not just a visual representation of your company but involves your relations with groups in your industry, the media, and the public. Effective branding is one that is present in every level of your business operation.


Branding relates largely to the perception of your company. This means that branding is not only about making target customers recognize your business name, logo or product but also making them believe in what you have to offer. Through branding, you can create confidence in customers, which is what will drive them to buy your product or use your service.


If your business is all about innovation, then your brand needs to communicate this to your customers. Branding allows you to deliver your message to customers instantly. Therefore, if your company’s branding strategy is successful, one look at your new product and customers think right away that it will have cutting-edge features. The great thing about branding is it works the other way around. If a customer is looking for something innovative, they know they can get this from only one product – yours.


Consider the power of Google’s brand. Google is synonymous with Internet search – fast, easy, pure, no advertising clutter. Their brand is so powerful that people use the phrase “I googled it” to mean that they searched for something on the web. Many, if not all, of Google users do not use any other search engines not necessarily because other search engines are slow or lacking in technology but because, for users captured by Google’s brand, there is no just no other way to search the web but through Google. Yahoo is just not the same for them even if Yahoo is also a great search engine. That is customer loyalty – the ultimate goal of branding.


Clearly, no branding strategy will be successful if your business cannot deliver your brand’s promise. If you want your brand to carry the message of integrity, then customers have to see it in your product or your service and your business dealings. Otherwise, your business is as good as not having a brand at all.


Embroidery Logo Design on the Net

o you’ve realized that the Internet is the one stop resource for everything about embroidery.  If so, then you probably want to know what embroidery designs are available on the net these days for you to choose from.

Well, the Internet actually provides you a wide selection of embroidery designs to choose from.  The designs may of course vary according to themes, style, color, and size.  Just like every thing in this world, the designs are not created equal.  But all of them are somehow formed to meet the ever growing demands for beautiful embroidery designs and patterns.

Most of the embroidery designs offered on the net are given for free.  They are sent to you upon request without a particular charge or fee.  Also, there are some that are made available for download.  But to make the download work, you need to connect your embroidery machine to your computer first.

Wondering what embroidery designs are available for free on the net these days?  If yes, consider the following:

Household Embroidery

Household embroidery simply refers to those that are made for household items.  Blankets, curtains, bed sheets, pillow cases, bath towels, and carpets can be considered as samples of this type.  Well, the designs available online for these products typically range from small to large sizes.  They are crafted by professional designers to fit the household embroidery needs.  The colors and shades of the available designs also vary according to certain home themes, but most are light and are crafted with a highly creative look and appeal.

Clothing Embroidery

The clothing embroidery designs are but another commonly marketed line of embroidery designs online.  They are offered knowing that more and more people are looking for services and products that can make their clothing eye-catching and appealing.  Just like the household options, the designs available for clothing come in a number of styles.  However, before they are deployed on the garments, they are first digitized to create the best designs possible.   Included in the list of the most offered clothing embroidery designs are men’s wear embroidery, ladies garments and clothing embroidery, trouser, fashion wear, dinner suit, and children’s clothing embroidery.  All of these are offered either for free or at reasonable prices.

Custom Logo Embroidery

If you are wondering whether a customized embroidery design is available on the web or not, note that the answer is yes.  In fact, several embroidery companies are now offering this service online.  The designs are typically made according to what you may have requested, hence the name.  You can place the embroidery designs at any garment you wish to be stitched on, be it a sports uniform, a cap, shoes, or gloves.

Whatever type of embroidery design you may want to consider, you’ll surely find the right choice with lots of resources available online.

Team Logo Ideas for Uniforms, Sports Equipment Bags, and Other Team Logo Items

Putting together a strong team for sports, work, or scholastic purposes can be a challenging task, but creating a fitting team logo can be even more daunting. A team logo is significant in representing the team’s personality. It can inspire the team players and spectators while bringing a sense of unity to the team. Your team logo will also be printed on equipment, uniforms, sports equipment bags, memorabilia, and casual apparel. The quick tips below illustrate ways to make your team logo count.

Lettering Style for Your Team Logo

The first step in creating a team logo is to choose the proper lettering style, or font, for your team and/or school name. The letters should be clear and easy to read. They shouldn’t be so fancy that one has to squint to read them. There are hundreds (if not thousands) of letter fonts to choose from today. Choose a simple font that isn’t complicated with fancy notations and accents (save these for your actual logo drawing).

Create a sample of several fonts using your actual team name. You can easily experiment with a computer word processor or publishing program. Imagine what the letters would look like printed on sports equipment bags or team logo bags, uniforms, caps, shirts, and other items. Will the logo be easy to read? Will the letters stand out from a distance, even on wrinkled material?

Some font styles include gothic, elegant, formal, casual, corporate, and sci-fi, with font categories such as Arial, courier, serif, block, script, and outline. The font should be bold with a generous amount of space between letters for easy reading. Keep in mind that even the simplest of letter styles can be enhanced with graphic design techniques. Plain letters can easily be transformed into remarkable logos with just a click of the mouse!

The Logo Design

Once you choose the proper lettering for your team logo, it’s time to decide on a graphical design. Though there are many types of designs you can use, narrow the design to what best illustrates your team’s personality. Consider the team mascot and the school’s overall theme and colors if these already exist. Ask team members to contribute their ideas and even their own drawings of logo possibilities. Do you want the logo to be simple, dramatic, sophisticated, dominant, or subtle? Will the logo be friendly to all, or will it be used to intimidate your opponents? Make sure the logo design blends with the canvas of your sports teams website. Here is an example of a logo blending well with a website canvas: here is an example of a logo blending poorly with the websites canvas:

Consider these themes:

1. Animal themes such as lions, bears, panthers, tigers, horses, buffalo, vipers, sharks, and dolphins.
2. Cartoon themes of players in action.
3. Illustrations.
4. Sports-related drawings of balls, bats, hockey sticks, nets, goals, and so forth.

If you’re unable to create your own logo, you might consider hiring a professional logo designer. It will be well worth the money and effort to get a logo that makes a lasting impression!

Put Your Logo to the Test

Draw up a few possible logo sketches and show them to people you know including team members and other students. Write down comments and suggestions to help create a final logo example. Create a final print-ready example of the logo that will be used for printing on team shirts and uniforms, caps, equipment, and team bags.

To get the logo printed on various items, you can shop locally or visit online stores that specialize in team sports equipment bags and other accessories with team logos. Order only top quality uniforms, products, and bags for sports teams so the players can depend on the items throughout the year. For example, high quality team player bags can be used for travel and should be made of durable materials to prevent wear and tear. Uniforms should be of top quality fabric to ensure flexibility and durability throughout the season.

With online resources, it’s easy to create an amazing team logo and to get your logo noticed on all sorts of products. Use these ideas to start building team morale today with a spectacular logo!

Logo Design for Non-Designers

The main purpose of this article is to help non-designers understand the logo design process, general terms, requirements and things to remember when ordering a logo.

When you decided that your company needs a logo you need to think if you need a completely new logo or redesign the old one (of course, if you have it) before searching for a designer. Redesign of the existing logo is often cheaper than design of a new logo.

There are a huge number of companies which offer logo design services. All of them have different prices, number of concepts and revisions offered. Some of them can design business stationery for you. Let’s talk about every point in detail:

Price is important factor; it is very unusual to receive high quality at low price. But Internet is the place where designers work from all over the world and logos are going down in price. You can buy logo of satisfactory quality for $100 (yes, one hundred dollars). One of the very important factors affecting the price is whether design company uses clip-art (premade pictures or graphic elements) or creates unique logos. Be sure to find out this. Custom logos are much better because you will have exclusive logo nobody has.

Number of concepts is a number of ideas for logos which you will be offered after answering the logo design questionnaire. It is good to have more than one idea for logo because you will be able to choose. Usually, you will receive a couple of ideas in different styles. When you choose a concept for your logo you will be able to change it using revisions.

Number of revisions is a number of possible changes which you can request for a chosen logo design concept free of charge. You can change everything including color, font, graphic element, arrangement of the elements. The more revisions you have the more chances you receive a logo of your dream.

Turnaround time is an amount of time needed for work on your logo. Usually design process takes from 3 to 10 days. There are companies, which can do urgent orders but the cost of logo will be higher.

Number of designers – recently design companies started to indicate number of designers working on your project. Big number of designers should guarantee diversity of the concepts, but this factor is difficult to control and it is difficult to find out how many designers really worked on your project.

Stationery design – it is good if your logo design company will design business cards, letterhead and envelope for you. Usually, you will receive a couple of concepts of business stationery to choose from.

Things to remember during the communications with logo design company:
1. Number of colors of your logo. The more colors you have the more expensive will be cost of printing services.
2. Files optimized for print. Be sure to request files optimized for home and professional printing (tif, pdf, jpg, eps).
3. Source files of your logo (ai, cdr). Be sure to request source files of your logo; you may need them in future.
4. Use of photos in logo. It is very bad idea to use photos in your logo. Such logos are overloaded with graphic elements and have non-professional look.
5. Logotype with abbreviation or without company name. It is very difficult to advertise and promote your company with such logo. Logos with acronyms are good for very big companies which have a lot of money for marketing.

Logo is very important for each company and serves the crucial role of successful marketing. It is vitally important to have good logo from the beginning because redesign of logo will cost you a lot because of need to inform you clients about rebranding, change business stationery and logos on signs, cars, etc.

Getting into a creative mood when making your logo

When you work in the design industry, it is important to “get into a creative mood” when working on your projects. As a creative artist, it is important to find a routine that elevates the mind and puts you into that creative mind set. For example, my brother and I always play cyber punk on our alpine subwoofer which helps us get into that mind set. Music has been our go to method of getting into that creative but what works for us may not necessarily work for you.

When searching for what exactly will put you into that creative mood, look into the hobbies you enjoy doing and what makes you feel calm. When you feel calm, you think clearly which therefore leads to a creative mind that has no boundaries. If you an avid bike rider, take a quick bike ride out in the country before you start working on any major projects. If you like lifting weights, bang out a few reps of squats or deadlifts to get things going.

Getting into that creative mindset that we keep talking about is not secluded to artwork and design only. This concept of conditioning your brain before it takes on a task is a concept that can be extended to various other routines. We aim this blog post for artists and prospecting designers who struggle with brain fog and the general feeling of doing nothing.

Creativity is a trait that sets us humans apart and defines us in an individualistic manor. Although this quote has been overly used, we’ll say it again: “creativity is far more important than knowledge”. A master mathematician who lacks creativity is the last person you should seek any creative work from. Both traits are measured differently with creativity being a trait that can make us unique to our own.

This blog post is a bit different than our last pieces of work, we know that. We released this posting for artists who frequent our site that are looking to get into the industry. Thank you for stopping by and reading!

Why Your Logo Is extremely important and the Impact it has on your business

Your logo will become synonymous with your brand. Think of all the products or services you use and you will associate their logos with what they sell. In the middle ages, the coat of arms designated different families. In the 21st century, your logo will take the place of a coat of arms. Your name can appear with a graphic, or you can have a graphic that instantly associates the observer with your name.

When choosing your logo, its important to consider the line of business you are in when choosing the logo to go with. With so much competition on the internet for customers, it is imperative that your website stand out from your competition. A small investment in a professional logo design can quite possibly make the difference between a sale or not.

Why? because your potential customers grade your business at first glance by the impression your website makes. A professional looking logo can instill confidence in your customers and make a small website look like a major company. How many times have you surfed upon a website, then left immediately because the website was poorly designed, which created a sense of non-professionalism? We all have.

-A logo powerful logo can:

-Promote Professionalism to your website customers

-Makes a great first impression on your website visitors

-Puts you a step above your competition

-Increases  brandability and awareness of your business

-May possibly increase your revenue thru instilling confidence in your customers

Whether you run an IT firm, an Accounting Firm or a groceiry, your logo matters and is extremely important to your business. Whether you get your logo proffesionaly done or develope it yourself, your business must have a logo if you want to be successful. The first thing a customer will come in contact with is your logo so make sure it looks nice!